IMG hits the runway with its first official Toronto Fashion Week launch!

Written by: Michael Jodha

The last thing you want to be told in the fashion industry is what you’re wearing is “so last season.”

It’s the challenge designers must face when creating new collections, and it’s what the American-based International Management Group (IMG) faced when they purchased the rights to produce Toronto Fashion Week from the Fashion Design Council of Canada.

And it seems, according to this year’s patrons, they’ve pulled off the switch without the dreaded label of “last season.”

“It was grand; (the opening night) was exactly what I thought it was going to be,” says Raj Thandi of fashion website Pink Chai Style. “I was excited because it was the first year IMG was doing it and I thought ‘This is going to be really interesting.’ And definitely you could feel the vibe in the room was very exciting.

“It was really nice to see so many faces from Canadian fashion sitting in the front row. That was a really nice experience for me,” she added.

Rogers Sabuarwal, CEO and director of media affairs at Interadical Inc., has been attending Toronto Fashion Week for the past ten years, and thinks having IMG at the helm can only improve the festival.

“At this point (IMG management) is so early in its stages that it’s going to take a little while for them to get a handle on things…but it’s a great step forward,” he says.

“IMG, I think, has an amazing reputation to take fashion week to the next level,” Sabuarwal continues. “I think it’s been overdue for Toronto Fashion Week to find a platform or an entity that would really push it to that level. And I’m really hoping IMG does it.”

IMG first night included launching with Canadian retailer Holt Renfrew as the opening runway, followed by two highly anticipated shows, Pink Tartan and Pavoni.

With four nights left to go, IMG seems right on track for delivering a brand new, “totally this season” experience!

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